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PROGRAM TYPE

New diabetes medicine 😨young. IMMUNE RENU was designed to boost your immune system by ridding your body of toxic inflammation. Turmeric and Ginger aid in the process of maintaining your blood glucose levels.

Trial and Reviews

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CLIENT

Up&Up

THE CHALLENGE

Up & up was launching two new, premium variants of toilet paper. They wanted to not only drive awareness of the new product, but also drive trial & content (specifically reviews) to change the perception of the old product. They didn’t want to just drive switching amongst their current category shoppers, but instead drive organic category growth.

WHAT WE DID
  • Qualified 2,000+ households:
    • Willing to try the new toilet paper
    • Currently bought competitive brands X, Y, or Z
    • Frequently shopped at Target
    • But, did NOT currently buy the category at Target
  • Executed a trial campaign with 1,000 members
  • Hand selected 3 paid influencers for custom content campaigns
  • Captured & curated all campaign content (reviews & photos)
RESULTS
  • 897 Quality Reviews
    • Average review length = 51 words!!!
  • 9.8MM Impressions
  • 2.9x Media ROI

This tissue is great. The sheets are thick, strong and durable. I have always paid extra for COMPETITIVE BRAND X, however I will be purchasing up & up now, as it is the same quality for a significantly lower price.

I have to admit that I was skeptical at first. I’ve tried numerous other brands and none have compared to the one that my family and I have used for years… until now. My favorite brand of toilet tissue has finally met its match…

I have been extremely picky because I can’t stand that gross feeling of toilet paper breaking mid-use!! The only thing I have used for the last several years is COMPETITIVE BRAND X. I am happy to say that the up & up works just as well and I will definitely be buying it from now on. Who doesn’t love to save money?!?! Can you tell from the pictures which is which? My hubby didn’t notice the change either. 🙂

Tremor Video helps advertisers deliver impactful stories across all screens through the power of innovative video technology combined with advanced data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, providing clients with market-leading Connected TV, in-stream and in-app solutions.

Unruly is a strong video marketplace with over 2,000 direct integrations with publishers, unique demand relationships with the world’s largest advertisers and privileged access to News Corp inventory. Unruly uses emotional data to deliver brand-safe advertising to 1.2 billion people. By combining proprietary EQ data and audience intelligence, Unruly optimises content for different formats, builds effective custom audiences and delivers impressive campaign ROI at scale. Unruly works with 95% of the AdAge 100 and over 60% of global video views are delivered across Comscore 1,000 sites.

RhythmOne, the media side of Tremor, drives real business outcomes in multi-screen advertising. Its highly ranked programmatic platform efficiently and effectively delivers innovative>

Taptica is an end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users through the widest range of traffic sources available. Taptica’s proprietary technology leverages big data to enable quality media targeting at scale.

About Us

Tremor International Ltd. is a global leader in advertising technologies with operations in more than 60 countries. Tremor's shares have been traded on the London Stock Exchange since 2014 (AIM: TRMR).

Tremor offers digital advertising solutions which leverage the latest video, native, and display technology to reach the most valuable users for every app, service, and brand. Tremor works with more than 450 advertisers including Amazon, Disney, Twitter, OpenTable, Expedia, and Zynga, and more than 50,000 supply and publishing partners worldwide.

Tremor International - Strong Track Record of Growth

Year Ended 31 December 2019

138.5MGross Profit76.9MNet Cash37.05 centsAdjusted Diluted EPS

Management

Ofer Druker on LinkedIn

Ofer Druker, Chief Executive Officer

A pioneer in digital media, with nearly 20 years of industry experience. Ofer joined the Tremor group in 2017 after co-founding Matomy Media Group, Ltd. (LSE: MTMY, TASE: MTMY.TA). Matomy Media Group is a global media company that began as a start-up and has since gone public.

Sagi Niri on LinkedIn

Sagi Niri, Chief Financial Officer

Experienced director with over 20 years in finance and leadership roles, including over nine years as CFO, then CEO, of London-listed Matomy Media Group. Sagi joined the Company in 2020 and is a member of the Institute of Certified Public Accountants in Israel.

Yaniv Carmi on LinkedIn

Yaniv Carmi, Chief Operating Officer

An experienced finance professional having served as a tax and audit senior at KPMG Israel, and several consultant roles for medium to large private and public companies, including due diligence participation in M&As and IPOs. CPA & MBA. Yaniv has been with the Company since 2010.

Tal Mor on LinkedIn

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Tal Mor, Chief Technology Officer

Software engineering expert with over 20 years of managing large teams, specializing in software craftsmanship and growth techniques. Experienced in the orchestration of software development and QA teams. Involved in BlueSnap (formerly Plimus) engineering prior to their acquisition and joined Tremor in 2017.

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Karim Rayes on LinkedIn

Karim Rayes, Chief Product Officer

Product expert with experience in publisher development and product management. 12+ years of experience in digital media, an expert in publishing, programmatic advertising, media buying, and business development & affiliate marketing and management. Karim joined RhythmOne (a division of Tremor), in 2012.

Jay Baum on LinkedIn

Jay Baum, Chief Commercial Officer

Business leader with experience in managing data partnerships, data operations, supply operations, creative, and publisher and corporate development. Works to craft new and ongoing business deals and drive new revenue opportunities.

Anthony Flaccavento on LinkedIn

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Anthony Flaccavento, Head of Tremor Video

Business executive with extensive expertise in driving revenue and client success. Previously held multiple sales leadership roles with high profile consumer content brands and media companies including Complex, Maxim Magazine, and Athlon Sports.

Assaf Suprasky on LinkedIn

Assaf Suprasky, Head of Performance

Experienced executive with a demonstrated history of leading business and technology ventures in the ad tech space. He has managed operational teams globally, supervised numerous acquisitions and played a pivotal role in leading IPO processes.

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Jackie Orris on LinkedIn

Jackie Orris, SVP HR

Human resources expert with over 20 years of experience in leading teams across the entire employee lifecycle. She’s held leadership roles at companies that range from startups to Fortune 500 and most recently at LiveIntent, Newscred, and Experian. Jackie joined Tremor in 2017.

Amy Rothstein on LinkedIn

Amy Rothstein, Chief Legal Officer & Head of Corporate Development

Experienced legal professional having held legal and corporate business positions in large multinational corporations, investment management groups, and legal firms. Experienced in mergers and acquisitions, corporate operations, and corporate law. JD and LLM.